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rootstock • 15th November 2018

Welcome to Rootstock

Kickoff to the newly redesigned website, and an explanation of what Rootstock means and why it's the perfect name for Organic Valley's blog.

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Farmer Direct Co-op • 9th October 2017

Farmer Direct Co-op Retail Packaging

Wrote the copy for Farmer Direct Cooperative's new 1-lb. US retail shelf packaging (2015), bulk packaging (2016), and updated the retail package copy for their Canadian launch (2017).

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Farmer Direct Co-op • 12th October 2016

Farmer Direct Co-op Website Redesign

Wrote all copy for the 2016 redesign of the Farmer Direct Co-op website.

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rootstock • 10th February 2016

Organic Valley and Clif Bar & Company Announce First Endowed Chair for Organic Agriculture

We are proud to announce that UW-Madison Professor William F. Tracy of the College of Agricultural and Life Sciences has been named the recipient of...

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rootstock • 25th March 2015

A New Year for Grass Up!

As we kick off another year of the Grass Up campaign, we’re thrilled with all that has happened since the campaign launched over a year...

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rootstock • 9th March 2015

Creating Earth Dinner: A New Earth Day Tradition

Back in 2003, Theresa Marquez had an idea. “I always thought Earth Day should have a meal,” she says, thinking back on that time. “Every...

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rootstock • 25th November 2014

Earth Dinner How-To: Thanksgiving

With its abundance of food and a table surrounded by family and friends, Thanksgiving is an obvious holiday to incorporate the Earth Dinner theme. As...

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rootstock • 28th October 2014

Earth Dinner How-To: The Basics

The best thing about the Earth Dinner is it doesn’t have to be a “dinner.” It can be a sit-down meal or a stand-up social...

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rootstock • 28th October 2014

Earth Dinner How-To: At Home

The Earth Dinner isn’t just for organizations putting on big events. At home is where the Earth Dinner concept began, at Founder Theresa Marquez’s big...

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rootstock • 22nd October 2014

Feeding and Teaching the Next Generation

We at Organic Valley have always believed that farm to school programs are vital to the health of our children as well as to our...

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Edible Madison • 13th June 2014

YumYum Fest: Collectively Delicious

Created in November 2013 to foster and grow the community of Madison chefs, the Madison Area Chefs Network plans to use their collective voice to...

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rootstock • 23rd October 2013

Citizens Take Action to Track Pesticide Drift

Pesticide Action Network (PAN) has trained citizens to use a simple yet robust device called a Drift Catcher to measure pesticide drift that wafts onto...

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rootstock • 21st October 2013

We Are Bioneers

The Bioneers Conference brings together some of the world’s foremost food, environmental and social justice movers and shakers to offer TedX-style plenary talks and workshops....

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rootstock • 26th September 2013

U.S., Japan sign organic equivalency arrangement

After a decade of negotiations, today at Natural Products Expo East in Baltimore, MD, officials from the U.S. and Japan signed an organic equivalence arrangement...

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rootstock • 18th September 2013

New CDC Report: Time to Phase Out Antibiotics in Livestock Production

A new report issued by the Centers for Disease Control (CDC) finally calls out what scientists have known for years but which has only been...

Professional Services • 3rd July 2013

Bio: Katrina Majkut 2013

Professional bio written for artist Katrina Majkut.

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rootstock • 24th May 2013

In the Kitchen with CROPP's Kitchen Staff

A half-hour away from serving the first course for CROPP’s annual Earth Dinner, the building’s fire alarms began to blare. The folks setting tables and...

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rootstock • 23rd May 2013

Top 8 Things That Happen When Your Office Burns Down

The top 8 frustrating and awesome things that happen when your office building burns down.

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rootstock • 22nd April 2013

Earth Dinner How-To: Fundraiser

Fundraising is about more than getting people to open their pocketbooks. It’s also (maybe more importantly) about building support and loyalty for your organization and...

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rootstock • 19th April 2013

Earth Dinner How-To: On Campus

The Earth Dinner is a fun and interactive way to get involved on campus and get to know other students and professors, and the best...